My method? Solve the real problem first.

I'm a visual designer specializing in design systems, with 11 years of experience in the Bay Area.

I think in systems, not one-offs, so today's fix doesn't create tomorrow's problem. I've also been known to make things look beautiful.

Earlier Work

My design process

1. Agree on goals

I start with the problem: what's working, what's not, and what customers are already telling us. Then I check that against the business goals and stakeholder needs.

2. Think in phases: good, better, best

Good: what can we do now to stop the bleeding? Better: what's worth doing over the next few quarters? Best: where should we be in a year?

3. Designing is teamwork

I collaborate with the whole team at every step: developers, PMs, content designers, and UX researchers. When something affects other teams, I bring them in early to brainstorm. Design isn't finished until it's expressed in code, so I work closely with engineers to understand what's possible.

4. Show your work

I document everything, so there's context behind every decision. Then I measure what actually happened, to see what needs to improve.

About me

Comic-style self-portrait of Vivek glancing sideways, the Bat-signal glowing behind him.

Fun facts

  • I've been drawing since I was a kid, and I still think in illustration.
  • I hold two design patents for QuickBooks Invoicing. They're perfect as action figure stands.
  • I've picked up 79 Spotlight Awards at Intuit. I'm still not sure how to say that without sounding like I'm bragging, so: I'm bragging.
  • I prefer plain English. If you catch me using corporate buzzwords, I've been replaced by an evil clone. Send help.

Let's connect

Need a design systems builder with an eye for visual design? Let's talk.

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